3 Tips to a Successful “Long-Distance” Business Relationship
Isn't it ironic that we are so hopeful and accommodating when it comes to long- distance relationships in our personal lives, but not so in our professional lives? Wonder why? I have been running my business remotely for the last 8 years and have successfully mastered the art of a well-oiled "long-distance" business relationship with my partners and clients alike. Over the
Kent goofed up! Here are the lessons in positioning we can learn.
Since this lockdown started, we have all understood the need for certain household appliances that we would like to buy to be better prepared. I am sure a dough maker is one of them, especially if you have a family of 4 or more. So, this was a great time for Kent to advertise this product. However, the agency truly messed
Marketing at the time of COVID 19- A consultant’s perspective
We all can see how the Corona Virus scare has disrupted life and business across the world. There is a clear slow down in consumption, travel and even everyday outings and activities. So many businesses are seeing a sharp drop in sales and consumer traffic. It is hard to deal with a situation like this which is completely out of