Barefoot’s Brand Resilience Model
A year has passed since the pandemic hit the world, and businesses are finally crawling back to normalcy. Many had to shut shop, fire people, and even pivot. The word "pandemic" was forced into everyone's vocabulary like how "tsunami" was added. Among the prominent brands that declared bankruptcy during the covid scare were, Gold's Gym, JC Penny, Neiman Marcus and many
What I didn’t miss during covid! And how that will change the dynamics.
A lot has been written and spoken about the things we all missed during the lockdown and through this pandemic. Like traveling, meeting people at events, socializing, working from office, kid's school, eating and drinking out etc. And we are now seeing a resurgence of demand in all these spheres of life. Travel and hospitality is slowly but surely bouncing