HP Logo Case Study
We all know HP changed its logo a few years ago to make it very minimalistic and premium looking. But get this. HP only uses the new logo on their most premium range of products like "Envy or Spectre". So, if you buy a brand new HP Pavilion (INR 80k-90k),
The word “Celebrity” has a new definition.
THE WORD "CELEBRITY" HAS A NEW DEFINITION IN THIS CENTURY. The recent report by Kroll has created quite a stir, with Ranveer Singh pipping Virat Kohli as the most valuable celebrity of 2022. The new Top 5 are: Ranveer Singh Virat Kohli Akshay Kumar Alia Bhatt Deepika Padukone In absolute terms, celebrity
10 learnings from 10yrs of Entrepreneurship
It has been a roller coaster ride over the decade, after leaving my corporate job. There have been several highs and lows during this time and I wanted to share some of my most precious realizations and learnings from this journey. I started Barefoot Consultancy nearly 10 years ago because I
POWER OF THE NARRATIVE- And its impact on our decision making
Humans make mistakes. We are capable of overthinking, overstepping, overdoing and overindulging. Our thoughts and actions are not always positive or calm and we tend to cause harm to others and ourselves on occasions. We have good days and bad days. Right? All of us possess beliefs that are driven by our
Barefoot’s Brand Resilience Model
A year has passed since the pandemic hit the world, and businesses are finally crawling back to normalcy. Many had to shut shop, fire people, and even pivot. The word "pandemic" was forced into everyone's vocabulary like how "tsunami" was added. Among the prominent brands that declared bankruptcy during the covid
What I didn’t miss during covid! And how that will change the dynamics.
A lot has been written and spoken about the things we all missed during the lockdown and through this pandemic. Like traveling, meeting people at events, socializing, working from office, kid's school, eating and drinking out etc. And we are now seeing a resurgence of demand in all these spheres
3 Tips to a Successful “Long-Distance” Business Relationship
Isn't it ironic that we are so hopeful and accommodating when it comes to long- distance relationships in our personal lives, but not so in our professional lives? Wonder why? I have been running my business remotely for the last 8 years and have successfully mastered the art of a well-oiled
Kent goofed up! Here are the lessons in positioning we can learn.
Since this lockdown started, we have all understood the need for certain household appliances that we would like to buy to be better prepared. I am sure a dough maker is one of them, especially if you have a family of 4 or more. So, this was a great time for
Marketing at the time of COVID 19- A consultant’s perspective
We all can see how the Corona Virus scare has disrupted life and business across the world. There is a clear slow down in consumption, travel and even everyday outings and activities. So many businesses are seeing a sharp drop in sales and consumer traffic. It is hard to deal
The TOP 5 industries-My pick for 2020
As this decade comes to an end, we can look back and take stock of the changes in the world of marketing in India and the world. From laptops to the use of smart phones. From long copy ads to bite-sized communication. From Bollywood superstars to YouTube celebrities. From cable
My TEDx Talk on Heterogeneity
Brand strategy is deep rooted in consumer behavior
Convenience and Customization – No longer mutually exclusive
Consumers today are not as homogeneous as they used to be. It is becoming harder and harder to put them in large clusters with similar needs or desires. Everyone today wants to stand out and not follow the crowd. Consumers are exploring different facets of themselves and are spending on
Analyzing brand Modi- Why BJP won!
The Indian election is a momentous event and over the last 10 years the political campaigning strategies have seen a tectonic shift. Nobody has understood and led this change better than the BJP. I believe it's their marketing and branding strategy that has won them this election with such enormous
Be impatient!
I have always followed the motto "Think big. Start Small. Act now". It has a dream, a plan and timeliness to it. Impatience is defined as the feeling of wanting something to happen as soon as possible The world sees impatience as a negative trait. But I think that is not always the
