HP Logo Case Study
We all know HP changed its logo a few years ago to make it very minimalistic and premium looking. But get this. HP only uses the new logo on their most premium range of products like "Envy or Spectre". So, if you buy a brand new HP Pavilion (INR 80k-90k), you still get the old logo on your new product!
The word “Celebrity” has a new definition.
THE WORD "CELEBRITY" HAS A NEW DEFINITION IN THIS CENTURY. The recent report by Kroll has created quite a stir, with Ranveer Singh pipping Virat Kohli as the most valuable celebrity of 2022. The new Top 5 are: Ranveer Singh Virat Kohli Akshay Kumar Alia Bhatt Deepika Padukone In absolute terms, celebrity brand valuations accounted for $1.6 billion in 2022 as compared
10 learnings from 10yrs of Entrepreneurship
It has been a roller coaster ride over the decade, after leaving my corporate job. There have been several highs and lows during this time and I wanted to share some of my most precious realizations and learnings from this journey. I started Barefoot Consultancy nearly 10 years ago because I saw a gap in the market for a brand consultancy
Barefoot’s Brand Resilience Model
A year has passed since the pandemic hit the world, and businesses are finally crawling back to normalcy. Many had to shut shop, fire people, and even pivot. The word "pandemic" was forced into everyone's vocabulary like how "tsunami" was added. Among the prominent brands that declared bankruptcy during the covid scare were, Gold's Gym, JC Penny, Neiman Marcus and many
Kent goofed up! Here are the lessons in positioning we can learn.
Since this lockdown started, we have all understood the need for certain household appliances that we would like to buy to be better prepared. I am sure a dough maker is one of them, especially if you have a family of 4 or more. So, this was a great time for Kent to advertise this product. However, the agency truly messed
Marketing at the time of COVID 19- A consultant’s perspective
We all can see how the Corona Virus scare has disrupted life and business across the world. There is a clear slow down in consumption, travel and even everyday outings and activities. So many businesses are seeing a sharp drop in sales and consumer traffic. It is hard to deal with a situation like this which is completely out of
The TOP 5 industries-My pick for 2020
As this decade comes to an end, we can look back and take stock of the changes in the world of marketing in India and the world. From laptops to the use of smart phones. From long copy ads to bite-sized communication. From Bollywood superstars to YouTube celebrities. From cable TV to Netflix. Rattles to iPads. From auto haggling to
My TEDx Talk on Heterogeneity
Brand strategy is deep rooted in consumer behavior
Convenience and Customization – No longer mutually exclusive
Consumers today are not as homogeneous as they used to be. It is becoming harder and harder to put them in large clusters with similar needs or desires. Everyone today wants to stand out and not follow the crowd. Consumers are exploring different facets of themselves and are spending on things that add to their online reputation as much as
Analyzing brand Modi- Why BJP won!
The Indian election is a momentous event and over the last 10 years the political campaigning strategies have seen a tectonic shift. Nobody has understood and led this change better than the BJP. I believe it's their marketing and branding strategy that has won them this election with such enormous margins. The opposition, on the other hand, has been caught