10 learnings from 10yrs of Entrepreneurship
It has been a roller coaster ride over the decade, after leaving my corporate job. There have been several highs and lows during this time and I wanted to share some of my most precious realizations and learnings from this journey. I started Barefoot Consultancy nearly 10 years ago because I saw a gap in the market for a brand consultancy
POWER OF THE NARRATIVE- And its impact on our decision making
Humans make mistakes. We are capable of overthinking, overstepping, overdoing and overindulging. Our thoughts and actions are not always positive or calm and we tend to cause harm to others and ourselves on occasions. We have good days and bad days. Right? All of us possess beliefs that are driven by our culture, or our religion or upbringing or experiences or education
Barefoot’s Brand Resilience Model
A year has passed since the pandemic hit the world, and businesses are finally crawling back to normalcy. Many had to shut shop, fire people, and even pivot. The word "pandemic" was forced into everyone's vocabulary like how "tsunami" was added. Among the prominent brands that declared bankruptcy during the covid scare were, Gold's Gym, JC Penny, Neiman Marcus and many
What I didn’t miss during covid! And how that will change the dynamics.
A lot has been written and spoken about the things we all missed during the lockdown and through this pandemic. Like traveling, meeting people at events, socializing, working from office, kid's school, eating and drinking out etc. And we are now seeing a resurgence of demand in all these spheres of life. Travel and hospitality is slowly but surely bouncing
The TOP 5 industries-My pick for 2020
As this decade comes to an end, we can look back and take stock of the changes in the world of marketing in India and the world. From laptops to the use of smart phones. From long copy ads to bite-sized communication. From Bollywood superstars to YouTube celebrities. From cable TV to Netflix. Rattles to iPads. From auto haggling to
Analyzing brand Modi- Why BJP won!
The Indian election is a momentous event and over the last 10 years the political campaigning strategies have seen a tectonic shift. Nobody has understood and led this change better than the BJP. I believe it's their marketing and branding strategy that has won them this election with such enormous margins. The opposition, on the other hand, has been caught
Be impatient!
I have always followed the motto "Think big. Start Small. Act now". It has a dream, a plan and timeliness to it. Impatience is defined as the feeling of wanting something to happen as soon as possible The world sees impatience as a negative trait. But I think that is not always the case. In my years of experience of running my own
